Welcome to Swedens Most Beautiful Websites, a web catalogue for, and celebration of, the Swedish web in the form of an award recognising nine websites produced between 2021 and 2024. The nine websites are presented below, with links to both current and archived versions.
Sometimes rules about readability are not the most important thing. This personal website breaks conventional norms and creates an expression that complements and brings out Eric Magassa’s art.
Web design: Oskar Laurin
Editor / project manager: Anna Granqvist
Eric Magassa
MT Fournier (Monotype)
HTML, CSS, Javascript, Squarespace
2024
Beautiful, interactive storytelling about what a future in Stockholm could be. A website you actually want to listen to.
Creative Director Doberman Sally: Tove Blomgren
Sound Design and Music: Richard Sellgren.
Developer: Fredrik Elmegren
Developer: Maja Thunberg
Design Director: Tom Collins
Creative Director: Robert Lindgren
Producer: Ellinore Funk
Studio Lead Doberman Sally: Mikael Widoff Arman
Doberman Sally
Signifier (Klim Type Foundry)
Gerstner-Programm (Forgotten Shapes)
HTML, CSS, Javascript, SvelteKit, Tailwind, GSAP
October 2023
An optimistic website where colours and shapes are turned all the way up. A fun experience.
design: Edvard Scott
development: Robert Fransson
illustration: Evelina Kleiner
Studio Kleiner (Carl and Evelina Kleiner)
Theinhardt (Optimo Foundry)
HTML, CSS, Javascript, Next.js, Storyblok, Algolia
March 2023
A Swedish studio that dares to go its own way. A playful, detailed site, full of easter eggs to discover, by a team that clearly loves its medium.
designer: Johan Thorstensson
designer: Karin Eckerdal
developer: David Hellsing
project manager: Julie Nord
Aino Agency
HTML, CSS, Javascript, Next.js, Three.js
April 2023
A simple, clear visual approach on a website that addresses the climate impact of websites.
web design: Hanna Bergman
web developer: Rasmus Svensson
initiators and project managers:
Elisabeth Moritz, Maria E Harrysson, C. Grace Chang & Roxana Kaboli
Konstforum i Skåne – KonstnärsCentrum Syd (KcSyd)
ABC Diatype Mono Condensed (Dinamo)
ABC Diatype Compressed Bold (Dinamo)
ABC Diatype Expanded Medium (Dinamo)
ABC Diatype Medium (Dinamo)
HTML, CSS, Javascript, Sanity
January 2023
The otherwise strict, functionalist form makes room for unexpected elements, such as poetic tooltips and adjustable image sizes. The overall experience becomes dynamic and alive, and shows how a restrained design can hold secrets beneath the surface.
cd, ad, design: Tilda Ragnartz / Asso
cd, ad, design and front-end development: Mathias Dag Lindahl / Asso
Front-end and back-end development: Vincent Orback
Sub Rosa Agency
Monument Grotesk (ABC Dinamo)
JHA Times Now (Jan-Henrik Arnold)
HTML, CSS, Javascript, Next.js, React, Tailwind CSS
June 2022
A website for a large, established publishing house does not have to be dry and dull, or fall in line with its competitors. The Norstedts website leads the way with a beautifully designed and inspiring digital experience.
Art Director: Lisa Mattsson
Graphic designer: Hampus Hägelstam
Digital Designer: Daniel Jägerskog
Norstedts Publishing Group
Signifier (Klim Type Foundry)
Gerstner-Programm (Forgotten Shapes)
HTML, CSS, Javascript, Norce, Algolia, Wordpress
2021
A purpose-designed typeface sets the tone and determines the rhythm of this website. Anti fast-scrolling that makes you actively change your habits of use.
Web design: Laslo Strong
Development: Dodo Voelkel
Type design: Matthias Kreutzer, Jens Schildt & Jan Egbers
Lennart Lahuis
OPS Flux (OPS Type)
HTML, CSS, Javascript, Variable Type, Kirby
2021
The joy of finding these lovingly made websites on a web that seems increasingly uniform. Personal, carefully worked, ingenious, and with a clear questioning of what a website can be.
creator: Filip Kwang-Ho Svensson
designer: Filip Kwang-Ho Svensson
writer: Filip Kwang-Ho Svensson
visual communicator: Filip Kwang-Ho Svensson
web developer: Joel Udd
Munken Sans, Necto Mono, SL Gothic, Inter
HTML, CSS, Javascript, GSAP
May 2021
The Most Beautiful Swedish Websites (SW³K) is, at heart, a love letter to the World Wide Web. This fascinating medium which, 36 years after its invention by Tim Berners-Lee, continues to house both the personal and the commercial, the experimental and the professional.
Without the web we would not have had later commercial successes (or dystopias?) such as social media, big tech — or, for that matter, large language models. At the same time, the web continues to invite an endless exploration of how text and image can be presented in something as simple as a rectangle.
SW³K is a digital catalogue of nine websites from 2021 to 2024, selected by an expert jury. What they all share is their exceptional level of design. The websites were recognised at an award ceremony at Pauli Café at the Royal Dramatic Theatre on 4 September 2025, followed by an afterparty at restaurant Frippe, arranged by Doberman’s Designbaren.
The Most Beautiful Swedish Websites was initiated by Peter Ström, senior lecturer in visual communication at Beckmans College of Design (and a web designer since 1995).
The project’s question starts from the possibilities of archiving and preserving digital design over time.
A distinguished jury has selected nine Swedish websites from 2021–2024, all of exceptional design quality.
Johanna Lundberg
Digital design director at Kurppa Hosk and guest teacher at Beckmans College of Design.
Adam Arinbjarnarson
Designer at Snøhetta (Oslo) and a Beckmans alumnus.
John Bengtsson
Digital designer, Beckmans alumnus, part of the DJ duo Tiara Networks and guest teacher at Beckmans College of Design.
Anna Sagström
Senior art director at Brand Union, formerly a textile artist, gallerist (Minibar) and record-label manager (Country Music), essayist and guest teacher at Beckmans College of Design.
The starting point of The Most Beautiful Swedish Websites has been an inquiry into the conditions for preserving digital design over time, from technical, visual and cultural perspectives. The conclusion is that there is a gap in Swedish design history when it comes to digital design. Its immaterial nature makes it hard to archive, and it has rarely been given the same value as other design fields (for example product design, fashion design or graphic design), and perhaps for that reason has lacked the confidence to see itself as part of our design history.
Printed graphic design — or, more specifically, book design — remains in the collective design history through the award Svensk bokkonst, founded in 1933, which each year appoints an expert jury to select 25 books that represent exceptional design that year. These then exist at the National Library of Sweden as part of its remit as Sweden’s national library.
This method and structure for preservation over time has influenced The Most Beautiful Swedish Websites. Instead of collecting in physical form, the nine websites are given the chance to be preserved in a test environment of Kulturarw³. Kulturarw³ is an initiative from the National Library of Sweden to save the Swedish web, in existence since 1997. More about Kulturarw³ can be read here.
One of the aims of The Most Beautiful Swedish Websites is to give digital design the same status as other design disciplines. The recognition and the archiving will, hopefully, help raise its value and make possible a future look back at what could be considered good digital design in 2025.
Exceptional design in this case means that the people behind the websites understand, challenge and explore the medium, care for the details, and that the website holds a high and inventive aesthetic standard.
The Most Beautiful Swedish Websites has started from existing formulations of national scope in comparable contexts and adapted them to the conditions of a web production.
For a website to qualify for the selection, at least one of the following criteria must be met:
— The client is based in Sweden
— The designer is based in Sweden
— The designer is Swedish
— The main language of the website is Swedish
Thanks to Beckmans College of Design, the National Library of Sweden, Adam, Johanna, Anna and John on the jury for an invaluable effort and for being co-brainstormers, Designbaren (especially Nanna and Erin) for hosting the ceremony, Jonas Isfält / Fuzzy Logic Press, Letters from Sweden and Stefania Malmsten for the typeface Tid, Maria Ben Saad and Eric Ericson for supervision, and of course Tim Berners-Lee for inventing the World Wide Web.
The English web catalogue for The Most Beautiful Swedish Websites 2021–2024 (2025) was launched on 19 October 2026. The catalogue is produced to be as future-proof as possible, with minimal use of JavaScript and no tracking files from third parties. Web design and production by Peter Ström. Last updated .
